Best Practices For Creating Quality Content
Quality content is the secret to getting your readers interested in your brand.
How do you keep your readers interested in your content?
Is there a magic formula to creating content people will love to read?
Why aren’t your readers aren’t as interested as they should be in your quality content?
If you are feeling disheartened even after spending money on good content with no visible returns, it is time to go back to the drawing board. Quality content is what will differentiate you from every other site out there. As more users find and appreciate your content search engines will rank you higher in search results. Making you even more popular with your target audience!
Let’s take a look at some best practices shared by a lot of sites that produce quality content, so that you can adopt these in your content process.
Use a powerful headline
Keep content fresh
Avoid the fluff
It can be tempting to take the easier (and cheaper) route of just copying and pasting great content from other sites onto yours. As a lot of marketers learned the hard way, Google’s algorithms especially filter out sites with duplicative content. Google ended up banning these sites from the top search results, forcing them to replan their content strategies. So how do you get it right for your site? Invest in creative content writing services from a reputed creative content writing firm/agency. The returns on your investment are high when you have creative writers coming out with quality content for your site.
Duplicative content is not just about plagiarism – that’s why a lot of marketers invest in Copyscape. It is more to do with borrowing ideas from other similarly themed blogs for your own. Low priced writers are going to be doing just that – rewriting articles that they see online and posting these ideas as their own in an article you requested. A great creative content writing firm/agency will have writers who are capable of original thought, bringing a lot of unique ideas and content to your site. Pay for good services and relay a message that is not a mere rephrasing of someone else’s content.
Attention spans are getting shorter and shorter. In a fast paced social media world, a quick refresh of the timeline can have users interested in multiple topics, with fleeting importance given to each from one minute to the next. If you are serious about getting to the top of your content game, you will have to get in on these topics. Only then can you weave them into conversations and content with your audience.
Read through online conversations and take a look at trending topics. There is plenty out there for you to write a content topic around. A heartwarming story will make for a great conversation starter with your target audience, especially if it’s top of mind. Once you get your users more engaged, they are more likely to hang around and see what you are here to offer.
Blogs that offer tips and tricks to their readers receive more attention than those that dictate terms. When you are creating quality content, try to give your readers a sense of purpose as they read it. The article should get at something clear and actionable that the reader can apply to their everyday activities. Prepare infographics, add in reference links and add links to sources so that people can get more out of the topic.
You can make your content more actionable right from the start by telling them what they can gain from reading through it. Find out more about the issues that plague your online readers and expand on specific solutions. Introduce a call to action at the end of your message so that they are clear about the direction they should head in from there. Good actionable content has more value to your readers than plain instructions that they can get from just about anywhere else.
Use a Powerful Headline
Have you ever looked at a Buzzfeed headline and noticed how it was different from, say, that of a news portal? A Buzzfeed headline seeks to tell a user something hilarious or unbelievable and then get them to click the title to read about it.
If You Basically Live At The Office, You Need These 26 Things – Buzzfeed
Now, there’s a clear winner that is completely relatable and will get a person interested in wanting to click the title, even if it is an article full of curated shopping items for the office.
Headlines are the best way to attract a user to your content right at the very start. A good headline piques a reader’s curiosity and is the ultimately bait for them to click on. You can select a good headline that captures the essence of your blog and has an underlying message that readers will pick up on to find out more about.
Some easy ways to write a compelling title for your blog are:
Create lots of first drafts then pick the one you like the most
Use a headline formula like in the infographic
Take a page out of magazine titles and write like them
Add a benefit to the reader right in the title
Mention something funny or outrageous in the title
A good headline will get you the attention you deserve so that people will keep coming back to the article time and again.
Keep Content Fresh
Your blog from 10 years ago about common grammatical errors in business writing may still be getting several visitors today. But it is important to keep tweaking the material to keep it relevant and fresh so that readers from any age will find it useful. If you have a blog that has fallen into disrepair, you will find that even the handful of followers you had will have taken their interest somewhere else.
A good example is for a blog about visa procedures for a certain country. If a user reads the wrong information, they will be sure to negatively comment and tell others to stay away from your site. From there on out, it is a quick fall in page rankings. Get creative content writing services to prepare a blogging schedule that will be followed to the tee. Within this content schedule, the writer will also tag periodic refreshes to existing content so that it always stays fresh and relevant to the user.
Finally, the key to any good content to be found in the first place is with good SEO. Search engine optimisation is not about tricking the search engine into displaying your content. It is all about using keywords that you know users are looking for so that they are more likely to find your content to get the information they need. Do a good amount of research on the best keywords to use. You can find some online tools that can get the job done, or just use Google’s Keyword Planner tool to work this out.
Good SEO extends to more than just keywords. There is also on-page SEO that you need to pay attention. This type of SEO resides on the page and isn’t always visible to the reader, but it does get picked up by search engines. Here are the on-page SEO factors you can use:
Meta descriptions that accurately tag your topic to reflect on search engine search results
Level 2 or 3 headings that can include the keywords you have chosen
Resource links that your readers will find useful
Infographics that act as educational aids for readers and can be picked up by sites through image crawl bots and ALT text
Examples that are linked to other sites or linked to other blogs you have written
Avoid the Fluff
There’s no quicker way to lose a reader than by undermining their intelligence. A fluff piece, or an article that is just stuffed with keywords and has nothing relevant to say, will make your reader turn to a competitor. Retain your audience’s interest by making content short and to the point. Keep your content as concise as possible, particularly if it is going on social media. You don’t need to create a 3,000 word blog just to get your message across, when a Twitter thread will do the job in much less. Save yourself the time and wasted effort by focusing on what a user would want to read about and get to the point about it.
Before you go
Remember that good content does not always have to be out of your reach. It is possible to create compelling content that gets you more clicks and a higher ROI and conversion rate. All you need to do is to keep these best practices in mind and use them as part of your content strategy. If you need more help, you can always engage the services of a reliable creative content writing firm/agency that can you quality content that you can use to attract your audience.